How to Ask for Financial Support to Invest in Coaching
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Beyond time, one of the primary reasons people don't invest in coaching is that they do not have financial resources.
Thanks to a suggestion from another fantastic coach, I put together this short post that includes an email that you can use as a template to ask for financial support to invest in coaching.
Here are the key things you might want to include in your email:
- Confirm your commitment to the company, community, or organization
- Highlight what you have tried and done before seeking out coaching
- Outline why you feel that coaching is the next right step for you
- Share your research (PDFs, URLs, this is a page I put together specifically about Leadership and Executive Coaching you could share) if you feel like your organization would like to have a better understanding of how you selected a particular coach or program
- Showcase your Coach selection by sharing specifics about the coach (or coaches) you are considering
- Write out the potential return on investment of investing in the Coach and completing a coaching program. These are the types of results my clients get:
- Improved decision making
- Improved focus and clarity
- Improved ability to delegate and engage team
- Improved confidence, executive presence, and other soft skills
- Improved negotiation skills
- Improved ability to deal with uncertainty
- Improved goal setting and strategic planning
- Improved work/ life balance
- Increased employee retention
- Increased profit
- Close with gratitude and appreciation
Here is the template email:
Hi [Supervisor/ Boss/ Organization Head] –
I appreciate that [company name] has a culture of supporting continuing education and professional development.
During our recent appraisal meeting, you shared how you would like me to step up in [insert challenge here]. I have wanted to do exactly that but was not sure how to effectively build [skill].
I recently came across [insert information about coach/ program] and felt like it would be the best way to [build those skills]. The coaching program costs [insert cost]. I am writing to inquire if the organization can help cover the cost of the coaching to allow me to [insert goals here].
Completing this [program] will give me the opportunity to learn exactly [insert more information about skill]. You can find more information about the [coaching/ program] here.
I am committed to applying the skills I build through this program to benefit the company in the years to come. By providing this opportunity for coaching, I believe the company will see an [insert ROI/ benefits].
Coaching will not interfere with my day-to-day work. Can we please schedule a time for us to chat next week and see what is possible?
Thank you for being open to supporting my growth and development.
[Name]
Let me know if you decide to use some version of this template and your results.
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