Why I Updated My Instagram & Twitter
2020 is the year in which I'm focusing on Exponential Value and Visibility. A huge part of being able to achieve this is transforming my vision and theme into actionable and achievable goals. I want my social media handles to reflect the value I provide. You can follow my journey to experience my vision here.
Research shows that service providers have to engage with potential clients 7+ before clients decide to work with them. Great content pre-sells my coaching and will allow me to demostrate my credibility and build trust. My social media profiles are the perfect place to share how I work, who I work with, and celebrate the clients I have served.
My approach to updating my social media profiles was pretty straight forward:
- Reflected on what I wanted to share and what I felt was important
- Stalked other online service providers and decided on what would help convert potential clients
- Started drafting the biographical and company information I wanted to share
- Continued to cut down to make sure I had the right number of characters for each profile. For Instagram kept in mind, there is a 150 character for the Bio and 30 characters for the Name section.
- Added emojis to make the profile bios more visual
- Tested the profile on several different browsers and phones to make sure it would be seen.
- Asked for feedback.
Let me break it down even further for you.
This is what my Instagram Profile used to look like before updating it. Though it has a lot of information, it does not succinctly describe what I do and the services I provide.
Some of the critical elements of my profile I wanted to share:
A. I invested in getting an excellent professional photograph
B. I updated my Name to include my title so that I would have more space in my bio
C. The first line is on what I teach and what I love to share about on social media. I genuinely believe that the 'key' to success is emotional intelligence (people) and getting sh*t done (productivity).
D. The transformation and value I provide and who I work with.
E. Another information piece of information related to my interest in expanding coaching across the continent.
F. A freebie that people can leverage to get an idea of the type of content and value I provide
G. My webpage where people can get additional information about my work. I create my page in Simplero rather than use another link building software.
H. I created simple Story Highlight Covers in PowerPoint to help my account look polished.
I. I wanted to share that earlier on; I changed my Instagram handle so it would be more professional and match my twitter handle.
Though I do not use Twitter consistently, I sometimes get tagged in tweets. I needed to update my profile, so people understood what I do.
My original profile was good but had too much information. I thought I was building trust by sharing my previous work and where I went to school but realized the handles were taking up real estate where I could share what I do. I am not interested in having people click on my graduate school programs; I want them to sign up to work with me. I still have some work to do on my profile, but I am happy with what I have so far.
A. I need to make better use of this header image. I plan to share information about my programs and upcoming events.
B. I love this picture. Once again, investing in a professional photo helps to increase my value.
C. My name is straight forward
D. My handle is the same as Instagram
E. My bio is focused on what I currently do and who I service
F. I reused the same web page I built to help people connect with me.
I hope to use Twitter more in 2020 in an automated way and believe with my profile set up in this way; it will increase the number of people who understand and can communicate my value and the services I provide.
Get in touch if you want to learn more about my process and the tools I used to update my online presence.