Connect & Conquer LinkedIn Lab

Connect, Conquer, Succeed!

Complete your profile and select a LinkedIn strategy so you can stop spending endless hours doom scrolling on LinkedIn and start connecting with ideal connections and finding aligned opportunities.

The Connect & Conquest Lab is comprised of three core pillars to take you from selecting your LinkedIn strategy to networking effectively:

• Position yourself appropriately by picking a strategy: Learn how to focus on what you have control over by picking ONE time-bound strategy to make the most of LinkedIn.
• Expand your network strategically: I'll walk you through how you sustainably engage and create content on LinkedIn privately and publicly to attract the right connections.
• Complete (and audit) your profile:  Take steps to finally and confidently complete your profile that reinforces your expertise.

The Connect & Conquer Lab includes:

Module 0: Getting Started

✅ Set Yourself Up for Success: Build your awareness around the thoughts and beliefs that might be holding you back from making the most of your LinkedIn profile, building your personal brand, and leveraging self-promotion.

Module 1: Strategy

✅ Ideal Decision Maker: Generate and select the specific keywords and phrases you need to include in your profile to be found and build trust with your ideal decision-maker (I use ideal decision-maker because your ideal client is NOT always the person that pays for your service or makes the decision to bring you on board).

✅ Outline Your Strategy: Select one time-bound strategy and specifically outline the steps you will take to achieve your approach.  This lesson will walk you through how to do that step-by-step.

✅ Optimize Feed: All the steps you need to take to put together your feed so that you can find relevant opportunities and content faster.

 Module 2: Content

✅ Content Overview: Learn the three basic types of content (with examples) shared on LinkedIn and start to outline what you want to share.

✅ Build Your Self-Promotion Muscle Database: Start keeping track of your accomplishments and things you are proud of.  We will use some of what you collate in your profile and content.

✅ Selling: I break down how to confidently share your services, products, events, and skills in a way that is aligned with your goals.

✅ Knowledge Sharing: Share your knowledge and expertise in a way that resonates with you AND your ideal client.

✅ Streamlining Your Communications: Tools that can help you connect faster and get more done.  I also share the behind-the-scenes of everything that I use to show up on LinkedIn.

✅ Consistent Content: Put together the work you have done to share your knowledge and expertise in a way that resonates with you and your ideal client.  Templates and worksheets are shared to help you keep on top of it all.

✅ It Goes Down in the DMs: Learn different approaches you can use to direct message potential clients and ideal decision-makers.  Examples of DMs and conversation starters are provided.

Module 3: Audit

✅  Audit Checklist: A quick overview of what we will be covering in this module and the important sections you want to focus on.

✅ Selecting Your LinkedIn Name: To help you select the name you use on LinkedIn so you can be found and tagged.

✅ Build Your Banner: To help you think through what you would like to put on your banner and banner templates.

✅ Hack Your Headline: You have a 220-character limit for your headline. Make the most of it. Update your headline based on your ideal decision-maker and what you want to be known for.  Several headline formulas are shared so you can build your strategy.

✅ About Section Intensive: Put together your About Section using the information you have already gathered using my framework. 

✅ Uplevel Your Experience: Start to upgrade your experience section one piece of experience at a time using my template and examples. 

✅ How to Ask for a Recommendation/ Testimonials: Start to build an approach to getting social proof using the highly effective R.O.B.U.S.T. formula and templates.

✅ Your LinkedIn Checklist: Select your next steps and give yourself a timeline to complete your profile and set up your presence moving forward.

…and more.

What you'll get

• Access to the course platform (can also be downloaded as a private podcast)
• Dozens of Google Doc Templates
  

Upon purchase, you will gain immediate access to our comprehensive course platform and Google Doc Templates. Dive into learning how to optimize your LinkedIn profile, develop a strategic networking plan, enhance your visibility, and improve engagement effectively. With step-by-step guidance and practical resources at your fingertips, you can start transforming your LinkedIn presence and networking approach right away. 

Please note this is not a done-for-you service, and there is no ongoing support for the Lab. You must purchase a separate Strategy Call to get feedback.  This is a digital course. Nothing physical will ship.